Opting for a career of good taste
Zang Chaiyuan has recently been working deep into the night as people are lined up for her steamed buns. The 25-year-old from Yantai, East Chinas Shandong province, has managed to turn flour into a gold mine through her ingenious maneuvers that breathe modern elements into "Jiaodong huabobo", a popular traditional food dating back more than 300 years, especially in the provinces Jiaodong peninsula.
臧柴媛最近一直工作到深夜,因为人们都在排队买她做的馒头。这位25岁的姑娘来自中国东部山东省烟台市,她通过巧妙的手法将现代元素注入到“胶东花波波”中,成功地将面粉变成了一座金矿。“胶东花波波”是一种有300多年历史的流行传统食物,在胶东半岛尤其受欢迎。
steamed buns:馒头,小笼包 flour:面粉 gold mine:金矿 ingenious:巧妙的 maneuver:动作,策略,手段,军事演习 peninsula:半岛
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Huabobo refers to a flower-shaped steamed bun, which has been a treat at local folk activities, such as celebrations and festivals.
花波波指的是一种花形状的馒头,在当地的民俗活动中,如庆祝和节日,花波波一直是一种美味。
treat:美食,享受,招待 folk activities:民间活动
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It was listed as a provincial intangible cultural heritage in Shandong in 2009.
2009年被列为山东省非物质文化遗产。
intangible:无形的 heritage:遗产
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The buns are shaped by Zangs adept hands. These shapes range from cute rabbits dressed in lion dance costumes to treasure bowls and lucky bags, among others.
包子是由臧师傅熟练的手捏成的。这些造型从穿着舞狮服装的可爱兔子到宝碗和幸运袋等等。
costumes:服饰 adept:熟练的
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They have made her an online sensation and ignited a media frenzy that has earned her approximately 100 million views on multiple platforms, including Douyin and Sina Weibo.
这些照片让她在网上引起了轰动,并引发了媒体的狂热,她在抖音和新浪微博等多个平台上的播放量达到了近1亿次。
sensation:感觉 ignited:点燃 approximately:大约
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"Its the details that matter," Zang says about the popularity of her buns.
“细节才是最重要的,”谈到包子的受欢迎程度时,臧说。
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As demonstrated in one of her videos, she took pains to create a red-flour layer to dress up her rabbit and meticulously sculpt its facial features and fur.
正如她在一段视频中展示的那样,她煞费苦心地用红面粉给兔子做了一层衣服,并精心雕刻了兔子的面部特征和皮毛。
demonstrated:证明,展示 took pains:煞费苦心的 layer:层 meticulously:细致的,一丝不苟的 sculpt:雕刻
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"I also made a point of highlighting the cuffs," she says.
“我还特别强调了袖口,”她说。
cuffs:袖口
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As the flour swells in the steamer, the rabbit seems to take on a life of its own.
当面粉在蒸笼中膨胀时,兔子似乎有了自己的生命。
swells:膨胀 steamer:轮船,蒸锅
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The corners of its mouth turn upward, and its skin springs back perfectly when Zangs fingers press it.
它的嘴角向上翘起,当藏的手指按压它时,它的皮肤完美地弹回来。
turn upward:向上转
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Many of her followers have made purchase inquiries for her buns and commented that they are too cute to be eaten.
她的许多粉丝都来咨询购买她的包子,并评论说它们太可爱了,不能吃。
purchase:购买 inquiries:调查
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"The New Year holiday is coming, and were snowed under with orders," Zang says.
“新年假期就要到了,我们的订单被淹没了,”臧说。
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Zang found her opportunity when she noticed that most of huabobo shops were running the old-fashioned way. "Their customers are basically people in the neighborhood," Zang says.
当她注意到大多数花波波店都在以传统的方式经营时,藏发现了她的机会。“他们的顾客基本上都是附近的人,”臧说。
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"Although the buns taste good, the sales channels are quite limited," she says, adding that the buns can be preserved for more than two months in a freezer, which makes long-distance sales possible.
她说:“虽然包子味道很好,但销售渠道相当有限。”她补充说,包子可以在冰箱里保存两个多月,这使得长途销售成为可能。
freezer:冰箱
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That was when she figured if she could move the intangible cultural heritage online to expand its sales and boost its popularity.
那时她想到,如果她能把这个非物质文化遗产搬到网上,扩大销量,提高知名度。
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However, it was not plain sailing at the beginning.
然而,一开始并不是一帆风顺的。
plain sailing:一帆风顺
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Her parents initially opposed her decision to open a huabobo shop.
她的父母最初反对她开花卷店的决定。
initially:最初 opposed:反对
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"They believed young people should find a steady job, like being a civil servant or a teacher," Zang recalls, adding that they also thought bun making was better for more elderly women.
“他们认为年轻人应该找一份稳定的工作,比如公务员或教师,”臧回忆道,并补充说,他们还认为包子更适合老年妇女。
civil servant:公务员
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However, she stood her ground.
然而,她坚持自己的立场。
(完)